Vivitar manufactured, distributed and marketed photo and optical products and initially had it's base in Oxnard, California.
The company product line has featured 35 mm SLR cameras, digital cameras, zoom lenses, point-and-shoot digital cameras and other photo accessories.
The company was acquired in 2006 by Syntax-Brillian Corporation and was ran as a internally owned
subsidiary Subsequent to its bankruptcy filing in 2008, Syntax-Brillian sold the Vivitar brand naming rights and all intellectual property to Sakar International, a privately owned consumer electronics manufacturer headquartered in the town of Edison, New Jersey. The Vivitar brand has served as Sakar's photo and optical products brand since 2008.
Apr 4, 2011
Knowledge Base - Sakar which sells cameras and accessories in the lower-range marketplace from $20 to $100 plans further develop its retail digital camera products by applying the Vivitar name on midprice range digital cameras priced at $70 to $300. Otherl Vivitar-branded products which will include
camera accessories including
digital photo frames are in the works along with prospectivel licensing.
The Sakar merchandise line has included compact point and shoot digital cameras,
35 mm SLR cameras, underwater cameras,
zoom lenses, flashes, tripods, binoculars, night vision products, and other photographic accessories.
The Korean made Samyang lenses are
the same lenses just renamed as
Phoenix, Rokinon, Sakar,
Vivitar and others.
Jan 22, 2011