Victor Hasselblad AB, a Swedish producer of medium-format cameras and photographic gear is located in Gothenburg, Sweden. The organization is best known for its medium-format cameras it has manufactured since World War II.
Perhaps the most renowned Hasselblad camera was in the Apollo Program missions when man first set foot on the Moon. Practially all of the still photos taken during these missions utilized specially modified Hasselblad cameras.
The Hasselblad traditional V-System cameras are still broadly used by professional photographer and serious amateurs. One of the reasons is a reputation for long useful life and quality of available lenses. Their latest H-System cameras manufactured in cooperation with Fuji are leaders in the market, dominating the medium format digital camera market
Hasselblad 24MP Lunar - an 'ultimate luxury' mirrorless camera - Sep 18, 2012 -
Based on the Sony NEX-7, including its 24.3 MP APS-C sensor, processing engine and user interface. The Lunar, which is marketed as an "ultimate luxury" model, was released in summer 2013
On 23 July 2013 Hasselblad announced the Stellar, a "luxury" compact digital camera based on the Sony Cyber-shot DSC-RX100.
Chase Jarvis FRAMES: Hasselblad Masters