Scion is a discontinued marque of Toyota that started in 2003. It was designed as an extension of its efforts to appeal towards younger customers. The Scion brand primarily featured sports compact vehicles (primarily badge engineered from Toyota's international models), a simplified "pure price" model, and eschewed trim levels in favor of offering a single trim for each vehicle with a range of factory and aftermarket options for buyers to choose from to personalize their vehicle.
Scion was manufactured for the North American market by Toyota. Founded in 2002, The long-term goal by Scion
was to appeal to Generation Y consumers. In 2003, the initial Scion, the xA hatchback and xB wagon, was announced in California, followed by the tC sports coupe, and was subsequently launched in the U.S. nationwide in 2004. The xA successor the xD, was announced in 2008, while the Scion brand expanded to Canada in 2010.
Scion was originally launched with promises of short product cycle and value based partly on low dealer margins, which became difficult to keep as sales fell after the economic downturn. On February 3, 2016, Toyota announced that it would shut down the Scion brand in August 2016, with selected models to be re-branded as Toyota vehicles for the 2017 model year.
On February 3, 2016, Toyota reported that the Scion brand would be eliminated at the close of the 2016 model year, with the FR-S, iA, and iM being re-badged as Toyota 86, Yaris iA, and Corolla iM respectively, for the 2017 model year, while the tC is going to be dropped completely. The up and coming C-HR will be additionally rebranded as a Toyota. The change is not anticipated to cause interruption to service choices, as Scion models were already sold and serviced at Toyota dealerships. The Scion FR-S will be renamed the Toyota 86 in North America rather than Toyota FR-S as was at first reported.
Scion presently has five models: the second-era tC, a 3-door liftback based on the European Toyota Avensis sedan; the second-era xB, a boxy 5-door compact wagon marketed as the Toyota Corolla Rumion in Japan; the iQ, a ultra-compact city car first for sale in the western United States in December 2011; the xD, a 5 door subcompact auto that is sold in Japan as the second era Toyota ist, which depends on the Yaris platform with the tenth-era Corolla's engine; and a rear wheel drive sports car, the FR-S
Scion iA (2016)
2016 Scion iA
Rebranded from the Mazda Demio is a supermini manufactured and marketed globally by Mazda since 1996, currently in its fourth generation. The Demio is marketed prominently as the Mazda2 and under previous nameplates including Mazda 121, Mazda Metro and Ford Festiva Mini Wagon.
The third generation Demio earned the 2008 World Car of the Year title, while the fourth generation was awarded the 2014–2015 "Japanese Car of the Year".
Scion FR-S (2012-2016)
2013 Scion FR-S
2016 Scion FR-S
Rebranded Toyota -
Toyota markets the sports car as the 86 in Asia, Australia, North America (from August 2016), South Africa, and South America; as the Toyota GT86 in Europe; as the 86 and GT86 in New Zealand; as the Toyota FT86 in Nicaragua and Jamaica and as the Scion FR-S (2012-2016) in the United States and Canada.
Scion tC (2005-2016)
2006 Scion Hako Coupe
The Scion tC is a compact car manufactured by Toyota under its Scion brand from 2004 to 2016 over two generations: ANT10 (2004–2010) and AGT20 (2011–2016). Both generations were built in Japan and exclusive to Toyota North American Scion dealerships. The tC was introduced first in the United States in 2005 and then, beginning with the second generation in 2010, in Canada as well.
Scion xA (2004-2006)
2003 Scion xA
2008 Scion xD
The Scion xA is a five-door subcompact hatchback marketed in the US from 2004-2006 — as an export model of the Japanese Domestic Market Toyota ist. Based on the first generation Toyota Vitz hatchback, the xA shared a platform with the Toyota Platz sedan.
The xA received a minor facelift for the 2006 model year, before importation ended in December 2006. The xA's successor, the xD was delivered to US dealerships beginning in August 2007 as a 2008 model.
Scion xB (2004-2015
2004 Scion xB
2015 Scion xB
The Scion xB is a compact car (subcompact car in its first generation) made by Toyota for the United States market and sold under their youth-oriented Scion brand. It is a box-shaped, 5-door hatchback.
Scion xD (2006-2014)
2008 Scion xD
2014 Scion xD
The Scion xD is a five-door subcompact hatchback marketed in the U.S. and Canada by Japanese manufacturer Toyota beginning with the 2008 model year — replacing the xA. The Scion xD and the second generation xB were first shown to the public on February 8, 2007 at the Chicago Auto Show. The xD appeared in Scion showrooms in mid-2007 in the USA and in 2011 for Canada. The Scion xD was discontinued in 2014, and was succeeded by the Toyota C-HR in 2017.
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